US Sports Camps (USSC) is America's largest sports camp company and the licensed operator of the NIKE Sports Camps. A registration hub for hundreds of camps in over 20 sports throughout North America and overseas, USSC runs a content-intensive, high-traffic website.
As USSC's primary business tool, their website's usability is crucial. The site must enable users to quickly and easily find a camp in the sport they're looking for within a city/area that's convenient, and then move them along to registering for a camp session that suits their needs. The faster this happens, the more likelihood of conversion.
Keeping a site fresh is probably the number one thing you can do to rank well in search engines and drive conversions. Indeed, USSC staff are constantly adding camps, news, and sports tips to their website, and they demand a content management system which makes these tasks easy.
Nike Young Athletes program branding
Nike provided the client with brand directives, a comprehensive set of design guidelines for us to work within to ensures the USSC website was consistent with the Nike Young Athletes program global identity.