To stay at the top you have to remain competitive

With the mantra "Serious. Fun." the folks at US Sports Camps (USSC) know a thing or two about being competitive and having fun doing so. USSC's website required a major design update in order to align it with the branding of their main sponsor, Nike. 

Under the hood, a code overhaul was implemented along with a range of new features that improve page load times and ensure short and long-term competitiveness within some very popular keyword markets. These changes helped ussportscamps.com rank in the top 3 and, in many cases, number 1 slot for a variety of high-traffic keyword phrases for many years.